A former bussiness owner who answered his true calling to focus on his art. Jorge Joubert, 43, is a Brazilian Photographer from São Paulo, a city rich diversity and chaotic energy. Henow focuses his career in Fine Art Photography, developing projects for brands, creating a different approach to the relationship between their products and art. His autoral works are focused in presenting different and deep views of some of the most basic emotions. Everybody's reactions are his lab, special when he have the opportunity to go deep and investigate the real reason for people's behaviors. "Its all about the process"